We’d recommend reviewing your pin performance on a weekly or monthly basis to see what formats are performing well and which ones aren’t. Once you’ve defined your metrics, make the most of the various insight tools at your disposal, to review how content is performing. For COAT, we believe that Pinterest works best for inspiring our customers and providing them with ideas and tips, so key metrics we focus on are engagement and reach.Īs the platform is often used when planning and preparing for home improvements and DIY, we create content that is useful for our customers and can encourage them to purchase from us, when they’re ready. There are a number of ways for businesses to measure success. If you’re concentrating on brand awareness, you may want to monitor engagement and impressions. If it’s sales, then you’ll likely want to drive link clicks. These are free tools which can streamline and support the planning and brainstorming of future content.ĭepending on your KPIs, the importance of each metric varies. Go through Pinterest Trends and Pinterest Predicts to help find what relevant and interesting content is for your audience. Once you have your strategy in place, think about the content you want to create and start pinning fresh content. It’s crucial to have a specific idea of what content you want to post in order to develop a powerful content strategy. Look at your best performing blogs, and most frequently asked questions by customers, then incorporate these into your monthly social plans. Make sure you also include Pinterest as part of your content calendar so you have enough material to post. We suggest that you create a designated Pinterest marketing strategy, considering your options and laying out an action plan. We think of ourselves as colour and DIY experts and therefore use Pinterest as a platform to help and inspire our audience. At COAT, we’ve worked closely with our Customer Service team to get a deeper understanding of our customers, so we can create the most useful content in the form of blogs and ‘pins’ to assist them. There’s no doubt that Pinterest can be a high value platform for your social media strategy but it’s not suitable for all businesses.Ĭheck whether Pinterest’s primary users align with your target audience(s) and define your goals before you invest too much time. COAT’s five steps to getting started on Pinterest 1.
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